Job Description

Job Title: Content Strategist

Mumbai (Hybrid)

Company:

The Living Co - Scalp-First Wellness & Beauty

Website:

www.thelivingco.life

About Us

The Living Co is India's first premium, D2C, scalp-care-first wellness brand rooted in

modern Ayurveda

,

clean formulations

, and

scientific efficacy

. We are on a mission to help Indian women transform their hair from the root, starting with the scalp.

As we scale toward ?500 Cr in revenue, we're looking for a

sharp, creative, and system-driven Content Strategist

who can lead storytelling across platforms and bring our voice to life.

Role Overview

We're hiring a

Content Strategist

who can build and execute a high-impact, performance-oriented content engine across

social media, blogs, ads, influencer collabs, email, and website

. You will be responsible for crafting narrative frameworks that drive

engagement

,

retention

, and

conversions

.

Key Responsibilities

Develop and execute

monthly content calendars

across Instagram, Meta Ads, YouTube Shorts, Email, Blogs, and Website. Own the

brand voice

and ensure consistency across all formats and channels. Collaborate with performance marketers to produce

copy for ads and landing pages

. Brief and work closely with

AI writers, editors, designers, and video editors

. Generate

storytelling formats

like GRWM, influencer testimonial scripts, ingredient spotlights, founder-led reels, etc. Build SEO-optimized

long-form blogs

and strategic content clusters with AI copywriters. Coordinate with the Social Media Manager and Community team to adapt content for trends. Track performance and optimize for

CTR, engagement, retention, and conversion

.

Requirements

2-4 years of experience in content marketing, content strategy, or copywriting Background in D2C, beauty, wellness, or lifestyle brand is a plus Strong understanding of

content-led performance marketing

Ability to lead multiple content formats:

ads, reels, blogs, infographics, influencer scripts

Excellent writing, communication, and storytelling skills Comfort with AI tools like ChatGPT, Jasper, SurferSEO, Notion AI, Midjourney, etc.

Nice to Have

Experience working in a

fast-paced D2C startup or agency

Working knowledge of

Instagram Reels, YouTube Shorts trends, and email funnels

Experience in managing freelancers or junior writers/editors

What You'll Get

Be part of one of India's most exciting emerging beauty brands Work directly with the Brand Manager and core leadership Access to cutting-edge AI tools and systems
Job Types: Full-time, Fresher

Benefits:

Work from home
Application Question(s):

Are you based in Mumbai? This is a remote/hybrid opportunity at Mumbai, will you be able to commute when required? Do you have previous experience working in Content Strategy? We are willing to pay anywhere between 15000 to 35000 based on skills. are you comfortable with the pay scale mentioned?
Work Location: Remote