Job Description

: Star Jalsha is the leading Bengali GEC in West Bengal, having already established itself as a master storyteller churning out original fiction BGEC content consistently. Currently, there is an enhanced focus on developing high impact non-ficti

: Star Jalsha is the leading Bengali GEC in West Bengal, having already established itself as a master storyteller churning out original fiction BGEC content consistently. Currently, there is an enhanced focus on developing high impact non-fiction properties for the channel that would be not just path-breaking, but would also be able to perform and deliv er ratings against the shows of our competition. About the Role: The incumbent would be responsible for the overall non-fiction programming strategy, the creative output of the non-fiction show/s handled, along with supervision of the non-fiction team. Key Responsibilities: To create engaging non-fiction content for consumers thereby building channel viewership To assess, evaluate and refine original and/ or international concepts and/ or formats in alignment with channel philosophy To ensure that Non-Fiction programming is unique and ahead of competition To ensure consistent high quality of creative and production To collaborate with Programming Strategy, Commercial & Marketing team on FPC planning, budgets, communication plan and PR on all shows To share consumer insights with management and/ or team To supervise production closely to ensure highest quality within approved budgets To maintain healthy relationships with internal network team & Production houses To ensure professional development and readiness of the team to move to the next level of responsibility Performance Measures: Non-Fiction viewership in terms of time spent and reach Adhering to approved budgets and ensuring profitability. Comparative budget analysis of shows Consumer insights incorporated into shows Number of team members ready to be promoted to the next level Qualifications: Graduate and/ or P.G. in Mass Communication, Film & TV Production 12-15 years of relevant work experience in a channel and/ or Production House Has worked on various small & large format shows across various genres - Dancing, singing, edgy, niche, quiz, game shows etc Knowledge and Skills: Knowledge of Film & TV Production Strong understanding of consumer insights on the channel's TG Excellent Problem solving & decision-making skills Excellent communication & persuasion skills Excellent sense of content Willing to experiment with new concepts/ideas Personal Attributes: Proven expertise and track record in ideation and direction Innovative and to be able to deal with multiple stakeholders, comfortable with a lot of focus from top management Eye for detail and a mature creative capability Loves and relates to Bengali literature and content