Job Description

A highly skilled and experienced Adobe RTCDP and Adobe Target Expert is sought to join the team. The ideal candidate will deeply understand RTCDP principles and technologies, with a strong focus on practical implementation and a proven ability to deliver successful outcomes. The RTCDP Expert will design, configure, and manage the RTCDP solution and implement personalization activities on the web experience. This includes ensuring seamless data integration, profile unification, audience segmentation, and activation for personalized customer experiences. Expertise will be crucial in leveraging the platform to drive value for the business through data-driven insights and optimized customer journeys.

What You'll Be Doing

Serve as the subject matter expert for Adobe RTCDP, supporting internal teams and stakeholders. Design and implement RTCDP solutions, including data schema creation, identity resolution, audience segmentation, and activation. Ingest and transform data from various sources into the RTCDP, ensuring quality and compliance. Configure and manage unified customer profiles by stitching data across multiple channels and touchpoints. Build and activate audience segments to downstream systems for personalized experiences. Ensure adherence to data governance, privacy regulations, and security standards. Use RTCDP APIs and SDKs for integrating data and enabling real-time updates. Diagnose and resolve issues related to data ingestion, identity resolution, and system performance. Collaborate with cross-functional teams including marketing, analytics, development, and IT. Share best practices and train internal teams on optimal RTCDP usage. Deploy personalized customer journeys and experience activities using Adobe Target.

What We'd Love To See

Bachelor's degree in Computer Science, Data Engineering, Marketing Technology, or a related field. At least 3 years of hands-on experience with RTCDP implementations. Demonstrated success in executing at least two end-to-end RTCDP projects. Deep understanding of data modeling, ingestion, and transformation in a CDP environment. Proficiency in identity resolution and audience segmentation. Experience with SQL, Python, or JavaScript for data manipulation and integration. Working knowledge of APIs, SDKs, and real-time data streaming tools. Familiarity with data governance frameworks and compliance regulations like GDPR and CCPA. Strong communication, interpersonal, and analytical skills. Ability to manage multiple projects independently.

It'd Be Great If You Had

Experience with Adobe Cloud Platform, especially Adobe Experience Platform (AEM) and Adobe Target. Background in consulting or agency settings with client-facing roles. Familiarity with marketing automation, analytics, or personalization platforms. * Broader experience with Adobe cloud technologies.